News and Trends

Storytelling: Now, more than ever

Check out this post on storytelling, which states, “And now more than ever, businesses, workers, and leaders have opportunities to stand out, spread messages, and make change through storytelling…

“This is largely because social media has gotten us comfortable having conversations with companies. Businesses are more than excited to put their content in our Facebook streams, next to pictures of our loved ones and story links from The New York Times. As the majority of corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.

“Fact is, no one cares about your marketing goals. But everyone likes a good story. The businesses that can tell one (and there are some really good ones right now) will have increasing advantage.”

There are a number of really good points in here. If you have a story to tell, contact us today and we’ll help you.

 

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