News and Trends

Radio Iowa: Iowa’s trucking industry launching image campaign

RADIO IOWA – One out of every 13 Iowans works in the trucking industry, but the average age of an Iowa trucker is 57.

“We have more drivers exiting than we have entering, so anything we can do to talk about our industry and attract new recruits is definitely a priority,” says Brenda Neville, president of the Iowa Motor Truck Association.

Neville’s association and the Iowa Motor Carriers Foundation are launching an “image” campaign to boost interest in trucking as a career and spread the word about the industry’s impact on the state’s economy…

Read the full story on the Albrecht PR/Iowa Motor Truck campaign here!

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