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DES MOINES REGISTER: Iowa trucking industry to roll out image campaign

DES MOINES REGISTER – Members of Iowa’s trucking industry plan to launch a new campaign soon to advertise the industry’ contribution to the state and hopefully draw some new recruits.

“The average truck driver in Iowa is 57,” said Brenda Neville, the president of the Iowa Motor Truck Association. “We have more drivers exiting than we have entering so anything we can do to talk about our industry and attract new recruits is a priority.”

The “Trucking Moves Iowa Forward” campaign will kick off later this month and use recent findings from a survey commissioned by the trucking association.

READ MORE! – The Albrecht PR/Iowa Motor Truck Association public relations campaign.

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